Summary: A new-generation, highly composable marketing technology architecture, centered on AI and data, is emerging, bringing unprecedented agility and insight to digital media marketing.
HONG KONG, –Oct. 28, 2025 – Snowflake, the leading AI Data Cloud platform, has released its highly anticipated “2026 Modern Marketing Data Stack” report. The comprehensive study outlines the evolution of the martech landscape, driven by the triumvirate of Artificial Intelligence (AI), data gravity, and privacy. The report signals a new era for marketing defined by AI agents, multimodal content orchestration, and real-time data activation—a shift with profound implications for the data-rich global gaming industry.
The New Digital Marketing Paradigm: AI Agents and Personalized Content Lead the Way
The report underscores that AI has permeated the entire marketing lifecycle. From data management and content creation to decisioning and measurement, AI is fundamentally reshaping marketers’ workflows. In digital media marketing specifically, multimodal AI models (text, image, video, voice) are enabling brands to unify messaging across channels and deliver unprecedented personalization. By analyzing unified customer journey data, marketing teams can optimize content strategies in real time across media types, ensuring the right message is delivered at the right touchpoint.
For digital media marketing practitioners, this report outlines three key action directions:
- Strengthen Data Governance: Build a solid data foundation, embedding privacy and consent into processes from the start.
- Enhance Composable Thinking: Select marketing tools that can be easily integrated into the existing data stack, avoiding the creation of new data silos.
- Maintain Flexibility and Creativity: Leverage AI to break traditional constraints and explore marketing strategies previously impossible due to resource or technical limitations.
“Marketers should no longer obsess over which tools they need, but should first ask, ‘What do I want to achieve?’” the report cites industry experts, pointing out that in the AI era, marketers’ strategic thinking, creativity, and customer-centric philosophy will become more important than ever.
Impact on the Global Gaming Industry: Key Instances
This technological evolution presents significant opportunities for the global gaming sector:
1. Real-Time Personalized Player Engagement
Game developers and publishers can leverage AI-powered Customer Data Platforms (CDPs) to build a unified 360-degree view of the player. For example, the report’s success story featuring Accor (a hotel group whose CDP logic is highly applicable to player operations) built a composable CDP using Snowflake and Hightouch, reducing marketing campaign preparation time from three weeks to just a few days. Gaming companies can adopt a similar model to trigger personalized communications (e.g., push notifications, tailored rewards) based on real-time player behavior data (in-game achievements, purchase history, social interactions), thereby enhancing player retention and lifetime value.
2. AI-Generated Content and Multi-Platform Ad Optimization
The report highlights the rapid improvement of AI-generated art and text. Gaming companies can use this technology to automatically generate and iterate vast quantities of ad creatives for A/B testing, optimizing campaign performance on digital media platforms like Google, Meta, and TikTok. Furthermore, as demonstrated by the Power Digital case study, its proprietary platform “nova,” built on Snowflake, achieved 5x faster inquiry processing, allowing marketers to quickly test new ideas and scale AI/ML innovations. Game studios can utilize similar technologies to dynamically adjust ad bidding and targeting strategies for more efficient user acquisition and re-engagement.
Looking Ahead
The Snowflake report concludes that the future of marketing lies in building a composable stack with data as its foundation, AI as its engine, and privacy as its core. For the gaming industry, which operates at the forefront of digital experiences, embracing this modern marketing data stack means gaining the agility to respond to market shifts, the precision to understand player needs, and ultimately, a competitive edge in the intense global marketplace.
About Snowflake
Snowflake is the platform for the AI era, enabling enterprises to innovate faster and derive greater value from their data. More than 12,000 customers globally use Snowflake’s AI Data Cloud to build, use, and share data, applications, and AI.
Learn More
To access the full “2026 Modern Marketing Data Stack” report, please visit:
https://downloads.digitalmarketingdepot.com/SNO_2510_ModMktgStk_landingpage_dmdhome.html
Media Contact: wenwen; biz@09gamereview.com
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